Kids & Family-Treat your kids with lots of fun with our selection of toys ranging from educational games, board games, puzzles, ABCs, shapes, number games, building blocks and many more!

To some, toys are likely seen products of a materialistic society, a source of fun and distraction for kids but nothing more. Yet, there is a wealth of research that demonstrates the importance of toys in children’s development. Toys are useful for engaging children, stimulating their imagination and facilitating interactions with one another by providing a shared point of interest . Play has also been found to improve confidence and social skills, through allowing children to practice real-life situations and learn how to share or be part of a group. Importantly, toys offer parents and children a different communicative route which can maximize the social, cognitive and language skills that play develops, whilst strengthening family ties. Toys offer a facilitation role in fantasy play, by creating make-believe scenarios children are able to develop their decision-making and creativity skills.